Everything about Smythson totally explained
Smythson of
Bond Street is a
British manufacturer of luxury
stationery,
leather goods,
diaries, and
fashion products based in
London,
England. Smythson opened his first shop on
September 29 1887 at 133, New Bond Street, London. Its clients over the years have included
Queen Victoria,
Sir Edmund Hillary,
Madonna, and
Grace Kelly.
The brand has retained the cachet of "old money", while at the same time being seen as cool and fashionable by upscale, young consumers. Smythson's customization of products, often used for events like weddings and parties, offers a distinctive service for its clients. The highest-end social stationery is often adorned with exquisite detailing: 24-carat gilded edges, hand-painted borders, custom-engraved motifs, and monograms.
Smythson opened its first freestanding store in the
United States on West 57th Street near Fifth Avenue in
New York City.
SawickiTarella Architecture Design designed the shop using simple lines and colors following the style of the store's products. Smythson products are also available at the high-end department store
Bergdorf Goodman around the corner. The latest US store was opened in Los Angeles, Rodeo Drive in August 2007. The products are also sold in small boutique-style alcoves inside
Harvey Nichols, Harrods, Selfridges department stores in the United Kingdom.
History
In the 1950s, the
John Menzies Group acquired Smythson. In 1998, Smython's then managing director Sarah Elton led a management buyout backed by a private investor. Since then, the business has grown and the company is now operating six outlets in the UK and one in the U.S. In 2004, Smythson recorded £12m pounds in sales revenues.
In early 2005, Smythson shareholders appointed
Cavendish Corporate Finance Limited to advise on the disposal of their stake in the business. Besides maximizing value for themselves, the shareholders were keen to identify a buyer who would protect the rich heritage of the brand and offer the management team the opportunity to continue to grow.
Kelso Place Asset Management and King Street Partners, backed by a consortium of
high net worth individuals, were identified as the preferred bidders. Elton, now the Managing Director and leading executive shareholder of Frank Smythson Limited, commented that she was satisfied with the deal.
Further Information
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